Pay Per Call

High-intent calls connected to relevant demand.

Validated Personal Loan supports inbound call programs for licensed lenders and authorized marketplaces, structured around stated purpose, eligible market, staffed hours, capacity and campaign requirements.

Calls, validated.

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Plain language

What Pay Per Call is.

A performance marketing model in which a buyer pays according to agreed campaign terms when an eligible consumer call meets the applicable requirements.

Why buyers use inbound calls

Live conversations support immediate qualification and scheduling.

Campaign configuration

Stated purpose, eligible geography, schedule, capacity and applicable requirements.

Routing process

Calls are directed based on buyer availability and campaign settings.

Attribution & reporting

Structured source, campaign and call-level performance information.

Controls & considerations

Structured for how your team answers calls.

Geographic Targeting

Route by state or focused market coverage.

Schedule & Capacity

Align delivery with operating hours and daily call capacity.

Category Alignment

Match campaigns to the personal loan purposes your program supports.

Validation Considerations

Available call information is evaluated against campaign criteria before connection.

Buyer Availability

Distribution respects real-time availability windows.

Source Visibility

Structured attribution supports campaign review.

What Pay Per Call does not promise: approval, rates, APRs, loan terms, funding, conversion rates, exclusivity unless confirmed, unlimited volume, fraud-free traffic or individual manual review. Results vary by buyer, market and traffic source.

At national scale

How Pay Per Call operates across eligible markets.

Multi-location programs add coordination requirements that single-market campaigns do not. These controls exist for that reason.

Footprint-Wide Coverage

Configure and pace coverage across eligible U.S. states in a single program.

Brand-Level Separation

Lenders and authorized marketplaces can run distinct campaigns with centralized review.

Call Center Routing

Deliver to a centralized contact center or other approved intake workflow.

Capacity Coordination

Caps and availability windows configured per market so strong metros do not starve thin ones.

Diligence-Ready Attribution

Documented source and campaign attribution intended to withstand enterprise review.

Roll-Up Reporting

Call and campaign information reviewable per market and consolidated across the portfolio.

FAQ

Answers, validated.

Can pay per call campaigns run across an entire national footprint?+

Yes. Coverage can be configured across United States markets in one program, with pacing and capacity rules set per market.

What counts as a billable call?+

Billing follows the campaign terms agreed with the buyer. Applicable duration, category and qualification requirements are documented per campaign.

Can I set daily caps?+

Yes. Capacity management and schedule-based routing support daily and time-of-day limits.

Does call validation imply approval?+

No. Validation supports campaign-criteria evaluation before routing. It does not determine creditworthiness, approval, rates or terms.

Ready when you are

Build your next performance channel.

Validated Personal Loan supports Pay Per Call and first-party form programs for licensed lenders and their authorized marketplaces across the United States.

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Your next connection. Validated.